Retail formats


One of the key features that determines the retail business model is the format of retailing. He is best reflected the work of the retail market. Categories formats exist for the identification of key concepts, followed by the retail organization. In some cases, especially with the advent of the Internet, retailers may be involved in more than one format. Shops can be both general and special purpose, but in any case, the focus is on providing discounts. Compared to the department stores, mass discounters offer less quality services and products.

Household enterprises – represent small outlets in private ownership. Typically, these companies serve customers from neighboring residential areas are characterized by a high level of service, but a limited range of
Discount stores - can be either specialized or universal, but in any case, offer products at discounted prices. Compared to the department stores, these stores offer a minimum set of additional services and products of lower quality.
Outlet stores - a type of discount stores often offer the lowest prices. In addition, the condition is often put forward the purchase of goods in large lots. A limited set of services, product range can also be quite narrow. Some outlet stores operating in the format of the "club", require the buyer to pay the membership fee - to gain access to the sales floor.
"The Killers categories" - many retailers have adopted the concept of small-scale enterprises is very narrow specialization and applied it to create a large, specialized shops. Retailers in this category can be found among electronics stores (such as El Dorado), among the suppliers of office products (Staples) and sporting goods (Sport Authority, «Sportmaster").
Department stores - are diverse product lines of products offered, quite high quality and level of service, but in most cases do not fall into the category of companies integrated services.
Supermarkets - retail stores that sell a wide range of goods: food, alcohol, drugs, clothes and other household items with stable demand. Larger supermarkets, department stores and combined with providing a full range of services, called hypermarkets.
Convenience stores (stores "at home") - stores that carry a limited range of products and providing customers the convenience of purchasing special. Convenience can be expressed in different ways: on the available layout of stores and their small size (to expedite the process of purchase) to fast cash services. The range is small, and the prices can be high.
Boutiques -
small retail outlets that offer very specific and expensive goods. Boutiques often offer a full range of services and establish a large trading margin.
Mail order -
retailers such as Lands' End, LL Bean, Otto, built their business by giving customers the opportunity to order products at the sent by mail catalogs. Delivery of orders made ​​by the party transport company.
retail model that has received the greatest development and distribution over the past 50 years, comes to selling products online or over the phone. Now there are thousands of retailers dealing exclusively online sales, the most famous among them -
- automation of retail outlets, which facilitates and accelerates the process of acquiring goods buyers. Vending machines are used for trading small items such as drinks and snacks.