Increasing profitability through customer relationship management


Case studies referred to this practice:

The marketing strategy of the independent retailer

The project was completed on the basis of special methods of development of marketing strategies for retailers - Business OnTrack for Retail. The application of this approach allowed us not only to obtain practical results in the short term, but also the knowledge and skills in the team GC "LAMA" for further independent use. One of the key objectives of the project was to segment the retail customers and positioning the format.Segmentation was performed by analyzing customer behavior, enabling a deeper understanding of target customers and has allowed ....

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The introduction of the concept of CRM - Customer Relationship Management

Due to the dynamic growth in 2006, faced the task of retaining existing customers and new customers improve profitability and satisfaction through the introduction of the concept of customer relationship management and integration processes, sales and order fulfillment. The company was running an integrated business process execution-sale-service, built on the basis of the principles of CRM, and focused on creating more customer value..

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