Retail development and marketing strategies
Case studies referred to this practice:
The project was completed on the basis of special methods of development of marketing strategies for retailers - Business OnTrack for Retail. The application of this approach allowed us not only to obtain practical results in the short term, but also the knowledge and skills in the team GC "LAMA" for further independent use. One of the key objectives of the project was to segment the retail customers and positioning the format.Segmentation was performed by analyzing customer behavior, enabling a deeper understanding of target customers and has allowed ....Read more...
Development of marketing concepts for new formats
Development of marketing strategies and sales channels
Due to changes in market conditions in 2008 (falling sales for the industry amounted to more than 40%) and a new strategy for the development of the brand UMBRO was necessary to review the strategy for sales and distribution, and search for promisingniches and sales channels. Key results of the project identified two target markets andthe most promising segments, allowing to keep the leading position and increase sales volumes, determined the structure of a new more effective sales and distribution channels, significantly reducing the share of its own retail network.Read more...