Retail development and marketing strategies


Read our resource pack for managers which is focused on key aspects of retail companies development strategies:

How not to fall into the "black hole"?

In developing the strategy of companies doing business in the retail industry, we use the model of 'The Est' (McMillLab | Doolittle). Model positioning 'The Est' for retailers derived from the word 'best', which suggests the need to be the best for their customers in a particular aspect of the retail business. According to this model, the retailer should strive to be the best in one of the categories for specific groups of customers, rather than trying to be the best in everything and everyone. To do this, it is often necessary to refuse service "not their" customers, sometimes the exception of goods that today allow to earn a profit, or forget about short-term profit for long-term success.

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How retailers can benefit from a reduction in the rate of economic growth?

Динамика спада, когда после снижение продаж следует инертный восстановительный период, означает для розничных компаний, что им следует делать быстрые шаги на пути минимизации потерь эффективности. Вопрос заключается в том, какие приоритеты установить в выборе мер. Диапазон таких мер у розничной компании очень широк: от сокращения затрат через закрытие магазинов или реструктуризацию обеспечивающих процессов, до увеличения выручки за счет обновления магазинов или реализации эффективных маркетинговых кампаний по продвижению. Многие делают ошибку.…

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The study of typical retail strategy in Russia

The purpose of this study was to identify the types of strategic patterns that use the average of independent retailers Russia in marketing positioning, competition, internal operations and supplier relationship management.

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Retail formats

One of the key features that determines the retail business model is the format of retailing. He is best reflected the work of the retail market. Categories formats exist for the identification of key concepts, followed by the retail organization. In some cases, especially with the advent of the Internet, retailers may be involved in more than one format. Shops can be both general and special purpose, but in any case, the focus is on providing discounts. Compared to the department stores, mass discounters offer less quality services and products.

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11 global trends

The financial crisis and the depletion of natural resources, the instability of political systems and economies of many countries, including the United States and the European Union, open borders, integration and finally the change of generations form the basis for the emergence and development of new trends, "waves" in the consumer markets. The objective of any business to catch their "wave" and turn on its crest.

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Inside the Secret World of Trader Joe’s

Apple's retail stores aren't the only place where lines form these days. It's 7:30 on a July morning, and already a crowd has gathered for the opening of Trader Joe's newest outpost, in Manhattan's Chelsea neighborhood. The waiting shoppers chat about their favorite Trader Joe's foods, and a woman in line launches into a monologue comparing the retailer's West Coast and East Coast locations. Another customer suggests that the chain will be good for Chelsea, even though the area is already brimming with places to buy groceries, including Whole Foods and several upscale food boutiques.

But Trader Joe's is no ordinary grocery chain. It's an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience. It stocks its shelves with a winning combination of low-cost, yuppie-friendly staples (cage-free eggs and organic blue agave sweetener) and exotic, affordable luxuries -- Belgian butter waffle cookies or Thai lime-and-chili cashews -- that you simply can't find anyplace else.

Employees dress in goofy trademark Hawaiian shirts, hand stickers out to your squirming kids, and cheerfully refund your money if you're unhappy with a purchase -- no questions asked. At the Chelsea store opening, workers greeted customers with high-fives and free cookies. Try getting that kind of love at the Piggly Wiggly.

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