To assist managers of middle-sized retail companies in implementation of their strategic tasks, our consultants have undertaken a unique research “Standard development strategies of independent retail chains in Russia”. The results show that a lot of regional mid-sized retail chains do not have a well-defined development strategy. In the course of the last five years the majority of them were entirely engaged into store openings and current activities conduction. Some retail companies try to adopt strategies of large retail chains and to operate in the latter's field by means of shopping mall and discount store openings and thus becoming average customer-focused. Today they can still benefit from this strategy, but later in the context of ever-growing competition and growth rate reduction such an approach can cause resource scattering, market share loss and business value reduction.