Almost in all markets the time of “easy money” caused by rapid growth in demand and opportunities of operational cost reduction has passed. Companies encounter revenue growth restrictions resulting from economic decline, customer segmentation, increased competition, interpenetration of sectors.
Some companies become leaders while other companies fail. What is it that distinguishes leaders from outsiders? Innovations, different approaches to marketing: how companies view their market, how they treat their customers, how they create and position their product, to what extent marketing and advertising expenditure comply with the chosen strategy, etc.
10 steps we have worked out on the basis of experience of the leading consumer sector companies and business schools will enable you to make an approach to management, focused on the market, which will increase effectiveness and reinforce your competitive positions in short-term and long-term perspective: