Brand Portfolio Matrix


Brand Portfolio Matrix is a simple tool which allows for analyzing brand and trade mark portfolio balance and identifying brand development strategies. The tool is developed using the experience gained through solution of concrete problems related to numerous projects in the field of strategic marketing. 

The tool facilitates handling the following issues:

  • • To conduct products/services portfolio analysis.
  • • To find new niches for product development.
  • • To assess additional value of each product/service and to position each brand in relation to costs and benefits.
  • •To define a standard brand development strategy.

Brand Portfolio Matrix   - is a simple tool which has been worked out on MS Excel basis. It does not require any additional software. The cost of this set of tools is 500 US dollars per license